The Role of Social Media in Stimulating Fan Engagement and its Impact on Brand Equity in Sports Teams. Al-Rafidain Journal For Sport Sciences, [S. l.], v. 29, n. 91, p. 336–350, 2026. DOI: 10.33899/rjss.v29i91.62957. Disponível em: https://rsprs.uomosul.edu.iq/index.php/rsprs/article/view/62957. Acesso em: 21 oct. 2026.