تقييم أداء أندية كرة القدم باستخدام المقاييس الرقمية

القسم: التربية البدنية وعلوم الرياضة
إصدار
مجلد 29 عدد 90 (2026): المجلد29العدد90
الصفحات
63-81

الملخص

هدفت هذه الدراسة إلى تقييم أداء الأندية الكروية بالاعتماد على المؤشرات الرقمية، وتحليل العلاقة بين النشاط الرقمي، واتجاهات الجماهير، وولاء الجماهير، والأداء المالي للأندية. تقليديًا، كان تقييم أداء الأندية يعتمد بصورة أساسية على نتائج المباريات ومستويات أداء اللاعبين؛ إلا أن التنامي المتسارع لأهمية وسائل التواصل الاجتماعي والتفاعل عبر الإنترنت استلزم تبنّي أساليب تقييم أكثر شمولًا وعمقًا.قامت الدراسة بتحليل العلاقة بين المؤشرات الرقمية، المتمثلة في نشاط وسائل التواصل الاجتماعي، ومستوى الشعبية (عدد الذِكر/الإشارات)، واتجاهات المشاعر، وبين مؤشرات الأداء التقليدية والأداء المالي. وقد جُمعت البيانات على مدى عام كامل من المواقع الرسمية للأندية، والحسابات الموثقة على وسائل التواصل الاجتماعي، وقواعد البيانات المتاحة للجماهير، وذلك لخمسة أندية كروية محترفة جرى إخفاء هويتها النادي  A–E).)


تم تحليل البيانات باستخدام برنامج SPSS من خلال توظيف الإحصاءات الوصفية (المتوسط الحسابي، والانحراف المعياري، والنسب المئوية)، ومعامل ارتباط بيرسون للكشف عن العلاقات ذات الدلالة الإحصائية. وأظهرت النتائج وجود علاقات إيجابية ذات دلالة إحصائية بين مستوى التفاعل الرقمي وولاء الجماهير والأداء المالي، بما يشير إلى أن الأندية الأكثر نشاطًا على المنصات الرقمية تميل إلى تحقيق أداء مالي أفضل ومستويات أعلى من الاحتفاظ بالمشجعين.وأكدت الدراسة الأهمية التطبيقية لدمج المؤشرات الرقمية ضمن نماذج تقييم أداء الأندية، بما يسهم في دعم اتخاذ قرارات استراتيجية أكثر كفاءة وفعالية

الكلمات المفتاحية:

Keywords: Football clubs, online metrics, fans feeling, social media use, financial performance, performance analysis, fan loyalty, regression analysis, digital interaction.

المراجع

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المؤلفون

دلشاد هڤال عبدالله‌

كلية التربية البدنية وعلوم الرياضة/جامعة دهوك

ریڤینك عمر صالح

كلية التربية البدنية وعلوم الرياضة/جامعة دهوك

المعرفات

معرف الكائن الرقمي DOI: 10.33899/rjss.v29i90.49630

تنزيل هذا الملف
##submission.supplementaryFiles##
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الإحصائيات

طريقة الاقتباس

تقييم أداء أندية كرة القدم باستخدام المقاييس الرقمية. (2026). (RJSS) مجلة الرافدين للعلوم الرياضية , 29(90), 63-81. https://doi.org/10.33899/rjss.v29i90.49630
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